Description
Measure What Matters, authored by legendary venture capitalist John Doerr, introduces the powerful framework of Objectives and Key Results (OKRs). First published on April 24, 2018, this bestselling guide reveals how companies like Google, Intel, the Gates Foundation, and Bono’s ONE campaign achieved breakthrough success by applying OKRs to focus efforts, create transparency, and drive accountability.
Doerr traces OKRs’ origins to Intel under Andy Grove, where measurable goals and radical focus transformed team execution. He brings the methodology to life through compelling case studies—including Google’s meteoric growth—and outlines how to implement OKRs in any business context.
Key themes covered include:
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Crafting significant, inspirational objectives supported by quantitative key results
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Limiting goals to a few vital priorities per quarter for maximum impact
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Promoting organizational alignment through open, shared goal visibility.
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Embracing stretch goals to inspire innovation while accepting a target success rate around 70% as healthy.
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Replacing outdated annual reviews with CFRs (Conversations, Feedback & Recognition) for continuous performance and learning.
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Ideal for business leaders, team managers, startup founders, and individuals aiming to scale with clarity and measurable progress, this title supports both rental and purchase options—offering flexible access to transformative strategy.
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