![Cover of Marketing: Real People, Real Choices [RENTAL EDITION] (11th Edition) by Michael R. Solomon – marketing textbook focused on consumer behavior.](https://rentsellbooks.com/wp-content/uploads/2025/06/51tZCVgM7US.jpg)
Description
Marketing: Real People, Real Choices [RENTAL EDITION] (11th Edition) by Michael R. Solomon offers an engaging and practical introduction to marketing concepts through the lens of real-world consumer behavior. This edition emphasizes how marketers make decisions based on insights into actual people’s preferences, motivations, and choices.
With a focus on contemporary marketing practices, this book blends foundational theories with current examples from global brands, digital marketing, and socially responsible marketing. The 11th edition covers essential topics like market research, consumer behavior, branding, digital marketing strategies, pricing, and integrated marketing communications.
Designed for undergraduate students and marketing professionals, this RENTAL EDITION provides an affordable way to access high-quality, up-to-date content. Solomon’s approachable style and real-life case studies help readers understand how marketing decisions affect business success and consumer experiences.
Whether you’re new to marketing or refining your skills, this book equips you with the knowledge to analyze markets, develop strategies, and connect authentically with customers.
Key Features:
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Real-world consumer insights drive marketing decisions
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Updated content on digital marketing and social responsibility
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Engaging case studies and examples from diverse industries
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Suitable for marketing students and professionals
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Affordable Rental Edition ideal for cost-conscious learners
