Description
Contemporary Logistics (12th Edition)
By Paul R. Murphy Jr. & A. Michael Knemeyer
The definitive guide to 21st-century supply chain management, this 12th edition equips students with strategic frameworks and practical tools to navigate today’s volatile logistics landscape. Featuring cutting-edge coverage of digital transformation and resilience planning, it’s used by top business schools worldwide.
2023 Edition Key Innovations:
🌐 Next-Gen Logistics Coverage
• AI/ML in demand forecasting and route optimization
• Blockchain for shipment verification
• Robotics Process Automation (RPA) in warehousing
• Digital twin applications
🛠️ Post-Pandemic Realities
• Nearshoring/reshoring strategies
• Inventory buffer stock calculations
• Port congestion workarounds
• Labor shortage mitigation
♻️ Sustainability Focus
• Carbon footprint measurement tools
• Circular supply chain models
• EV fleet transition roadmaps
• Green last-mile solutions
📊 Practical Learning Tools
• 12 new end-to-end case studies (Amazon, Maersk, Zara)
• Excel-based logistics analytics exercises
• SCOR model application guides
• Career readiness skill self-assessments
Why Rent?
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Save 65% vs. new textbook price
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Temporary need for MBA/undergrad courses
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Access 2023 CSCMP standards
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Highlight key concepts for certification prep
Perfect For:
✔ Supply Chain Management majors
✔ Operations Management courses
✔ APICS CPIM candidates
✔ Third-party logistics professionals
