Description
“Marketing Management” by Philip Kotler, Kevin Lane Keller, and Alexander Chernev is a comprehensive resource for mastering the principles of marketing in today’s dynamic business environment. Covering topics from market analysis to strategic planning, this book provides actionable frameworks for building strong brands and driving customer engagement. With updated case studies and real-world examples, it remains an essential read for marketers, executives, and MBA students seeking to stay ahead in a competitive landscape.
