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Global Business
2Discover the essentials of international commerce with “Global Business” by MIKE W. PENG. This comprehensive guide explores the dynamics of global markets, offering insights into strategies, cultural considerations, and economic trends that shape modern business practices worldwide.
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Marketing Management
0“Marketing Management” by Philip Kotler, Kevin Lane Keller, and Alexander Chernev is the definitive guide to modern marketing strategies, offering insights into consumer behavior, brand management, and digital marketing trends for professionals and students alike.
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