Rent Principles of Marketing (19th Edition) by Philip Kotler & Gary Armstrong. A leading textbook for business and marketing students. Affordable and easy rental.

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Widely used in business schools worldwide, this bestselling textbook provides a thorough introduction to marketing strategies, consumer behavior, market segmentation, branding, digital marketing, and global marketing trends. The 19th edition includes updated real-world case studies, hands-on activities, and insights into today’s marketing challenges, making it an essential resource for students studying business, management, or marketing.

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