Description
“Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renée Mauborgne is a seminal business classic that challenges conventional thinking about competition. Based on over 150 strategic moves across 30 industries, the authors introduce the “blue ocean” framework: create new markets that render competition irrelevant, rather than fighting for share in crowded “red oceans”.
This strategic guide offers practical analytical tools such as the Four Actions Framework—Eliminate, Reduce, Raise, and Create—and the Strategy Canvas, which help identify opportunities for innovation and value creation. The book also addresses organizational hurdles—cognitive, resource, motivational, and political—and provides leadership approaches like tipping‑point leadership and fair process to embed execution into strategy.
Key Benefits:
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Learn to craft uncontested market space through value innovation
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Visualize competitive positioning and strategic gaps via the Strategy Canvas
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Apply the Four Actions Framework (ERRC) to reshape industry norms
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Overcome internal barriers and execute strategy effectively
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Built on decades of real-world case studies, including Cirque du Soleil and Nintendo Wii
Perfect For:
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Entrepreneurs, executives, and managers seeking breakthrough growth
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Business students and academic leaders in strategy
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Consultants, innovators, and product developers looking to redefine markets
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