Description
Playing to Win offers a practical, choice‑driven approach to strategy based on the authors’ experience leading Procter & Gamble. A.G. Lafley (former P&G CEO) and Roger Martin (strategic adviser and Rotman School dean) developed a clear framework that helped P&G double sales, quadruple profits, and add $100 billion in market value during Lafley’s tenure.
Strategy, the authors argue, is not corporate vision, benchmarking, or optimization—it’s a discipline of making five interconnected choices:
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Winning aspiration – defining what winning looks like.
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Where to play – choosing markets, segments, and products.
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How to win – deciding your competitive edge.
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Capabilities – building skills and systems that support your strategy.
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Management systems – metrics, governance, and alignment to sustain execution
Using Olay’s reinvention as a flagship case study, they illustrate how a focused market repositioning—paired with product innovation, new capabilities, and consistent systems—resulted in billions in growth.
This book serves as a playbook for leaders in any organization who want to turn strategic intent into measurable results, with actionable tools and insights to build long-term competitive advantage.
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